SEO means Search Engine Optimization. It is a way to handle your webpage in the best way possible for the search engine bots to see it and rank it higher on their search list. When a person opens the engine they enter a certain word or a sentence. Based on this, the software’s algorithm finds the best options for the person searching.
Understanding this gives the SEO experts an easier job in fixing the client’s page. The professional in this field will have to do a series of tasks that help the engine bots scan and understand that the website is the best option for a certain keyword or key term.
How professionals are doing this is the matter of this article. In addition, we’ll talk more about how this is done and what is the final outcome from it. Follow up if you want to learn more about this issue.
Optimizing the website in every detail
There are lots of details that must be done if one wants to do a great job. There’s no logic doing a partial job here. If the SEO expert manages to do only half of the tasks, they did nothing special.
Sure, the site is going to improve its position and jump from position 1000 to 100 maybe, but this means nothing. CTR percent has almost no difference between these two positions. The only way to make a difference is to get on page 1 and be among the top 10 links.
In other words, if the site isn’t located on page 1 of the search results, the job was not done properly. Why? Because page 2 only gets 5% and less of all the visits coming. For example, if you type in “best TV”, the companies with the best SEO among the first 10 results will get all the clicks. See more on this here.
When you do a perfect job and get to page 1, you have the chance to become a part of that 95 % of clicks. The first choice gets around 30% of all, which is why it’s best to be there. However, if the competition is fearless, like the TV making industry, then you know that this is not easy to do, but that’s the big deal of SEO. The better the team of experts, the better results will come back.
There are many things to mind when doing this. It’s not just to handle the keywords perfectly and make good research of what people usually write in the search bar. There’s a ton of other issues that need to be taken care of.
For example, the little things connected with the metadata of all the segments of it must be written to perfection. The Google bots will recognize any wrong use and problem in this part and will simply quit scanning which will make the site lose all its points and be ranked lower than it is supposed to.
What are some of the most important issues?
Some things are extremely important and every SEO professional knows that can’t be missed. Here are some of them:
1. Speeding up is crucial
The search engine bots are scanning many things to make a final verdict who’s better than the competition. The speed of the site is one of these things. The usual speed of page loading is around 11 seconds. That means there are some loading in 5 seconds, and others in 20.
This issue is important because the common person surfing expects the link they click to load immediately. Everything after 3 seconds of waiting is simply not worth waiting for and the bounce rate of these sites who load slower is much higher than those loading faster.
For this, the SEO professional must take some things that are not important and replace them with something more appropriate. If it is possible or normal, they can be completely taken down. Text weighs the least, while videos are the most problematic.
A good expert will find a way how to make everything work perfectly. Fast loading of the main page and more media on someplace else. All in all, a faster loading must be achieved.
2. Optimized content
The content and its relevancy is still the most important factor for the robots to see what the site is about. Of course, the guidelines in the metadata are still important but now the bots can see more thoroughly and find out if you offer useful information or not.
For this, the expert must do research and analyze the market. Keywords, their density, and the position in the content are of the highest importance. When everything’s put together and optimized perfectly, a good result will be inevitable.
3. Providing backlinks
Did you notice that whatever you search for, the chance for Wikipedia to be your first result is huge? Millions of links see Wikipedia as authoritative and use it as relevance. Since it is made mainly of text, it’s loading perfectly, the SEO is amazing, and the backlinks are proving that it is relevant for the reader.
All this makes it perfect for the bots to rank it on the top. Of course, when it comes to single keywords, now Google has a zero position which is even more important. Still, getting there is not easy, but if you do a good job and create an authoritative site for a certain matter, then everything’s possible.
To manage all this, you need the best SEO agency there is in the area. For example, the Georgia SEO Explosion, LLC is among the best ones in this state and handing them the job is the best thing you can do.
We say a local company because it’s important to hire someone who understands the local market. Especially if your work depends on the community. If you follow all this, be sure that you will have no problem getting on page 1 and profit more.