Integrate WPForms with ActiveCampaign


WPForms is a GPL licensed WordPress plugin that helps to create beautiful, responsive and functioning contact forms on your WordPress sites and place it on any page as per your requirements.

Here are the features that makes WPForms the most powerful and user-friendly WordPress form builder in the market:


ActiveCampaign is a marketing tool which allows you to keep in touch with your customers using it’s powerful email automation and CRM capabilities along with their capablility integrate with almost all other platforms and softwares.

In this article, we are going to learn how to integrate your WPForms with your ActiveCampaign to generate and nurture leads and customers.

WPForms + ActiveCampaign Integration

First thing first! Let’s start with installing the WPForms plugin on your website.

Once this is done, It’s time to activate ActiveCampaign addon.

Open WPForms and then go to the Addons.

Locate ActiveCampaign Addon and click install Addon.

Once the installation is complete, the status of the Addon changes to Active.

2. Create Your Form

Once the activation is complete, it’s time to create a new form.

Go to WPForms and click on Add New.

Name your form and choose the Newsletter Signup Form template.

The default Newsletter Signup template appears.

You can add, remove, or change positions of the fields in the form.

You can also add the GDPR Agreement Field to your form.

3. Connect Your Form to ActiveCampaign

Click on the Marketing tab on the left and click on ActiveCampain.

Click on Add New Account.

Fill in the information asked in the next window.

To fetch the ActiveCampaign API URL and API Key, login to your ActiveCampaign account.

Nw, go to the settings.

From the menu coming up, click on Developer.

From there, you can copy the API URL and API key.

Once you fill in the fields, click on Add.

Your WPForm is now connected to the ACtiveCampaign.

4. ActiveCampain Form Set Up

A popup will appear asking you to enter the name for your form.

A window will appear with more settings.


Fill in all the details and click Save.

5. Add ActiveCampaign Form to Your WordPress Site

Open the page in which you are going to add the form.

Click on the first block and type in WPForms search bar.

Click on the Add WPForms icon.

Choose the Newsletter Subscription Form.

After this, publish or update the page.

You have successfully integrated your WPForm with Active Campaign.