The Web Designer is often seen as a “do it all”, when in fact, he is only responsible for the graphic concept of a project. Therefore, it is very common for people with less knowledge to soon think that they need to hire one when it comes to creating professional websites. The Web designer is responsible for creating the layout and visual identity, according to its objective (promotion, sales, brand strengthening), thinking about the user experience. Then, it will be sent to the programming stage so that you can effectively prepare the site.

How to choose a good professional?

Must know how to meet deadlines

A good web designer meets the deadlines required by the client. Of course, as the professional works alone, it may be delayed for some reason. After all, nobody is immune to unforeseen events. However, do not accept anything that exceeds one day.

Professional needs to have good recommendations

Quality indications are fundamental factors when hiring a web designer. Look for websites of companies whose site layout you like and ask for recommendations. As you already know the result, it is easier to have guarantees of a good job. In addition, it is important to talk to other clients to understand what the professional’s behaviour was during the development of the graphic concept.

Must understand about UX

You should only hire Web Designers who understand User Experience (UX). This discipline is responsible for designing user experiences that build customer loyalty, taking into account aspects of human behaviour. Three pillars are taken into account: utility, ease of use and pleasure in using the service.

Professional must create efficient CTA’s

The Call to Action on a website must be well designed. A specialized and experienced Webdesigner knows how to do with striking colors and different formats to attract conversion.

Must charge fair values

Hiring a Web Designer from comrade web agency with values ​​in mind is a danger sign. The rule is clear: the more competent theSEO Company professional, the higher the price. So if you get a budget that’s too low, be wary. Because you have to pay twice. After all, “the cheap is expensive”.